The online shoppers have plenty of options, which is why it’s crucial to make their shopping experience as easy and smooth as possible. Customers who experience a gruelling and confusing shopping experience may abandon their carts and leave negative reviews which will convince other potential buyers to avoid the store.
From poor quality calls-to-actions to faulty images of the product, these ecommerce design mistakes can result in serious negative effects on your sales. The majority of these errors can be avoided with a little bit of planning.
Images of low-quality
Nobody wants to buy an item that’s not presented in the best possible light. It is crucial to use high-quality photos on your online store. Having poor quality pictures won’t just turn off customers, but will also damage your brand reputation.
Not offering a Guest Checkout option
Not offering an option for customers to checkout as guests is a common oversight that could deter potential buyers from making a purchase on your website. Many customers are reluctant when asked to sign up for an account, particularly if they have to enter the details of their personal details like their email address. Instead, you should allow your visitors to sign up using their social media accounts to speed up the process and alleviate privacy concerns.
Another major e-commerce error is a disorganized and messy menu structure. It’s essential to have a clear idea for how each page on your site will look so that the navigation is intuitive and user-friendly for customers. Make sure that every page is organized in accordance with the type of content that it holds and make it easy for visitors to find what they are looking for.